In 1872 Yushin Fukuhara founded Shiseido brand which opened the first Western-style pharmacy in Japan. In the early 20th century, Shinzo, the founder's son, began researching new matter to incorporate into their
cosmetics
and established the basic slogans of the brand: image, quality and good service. Today the company has grown internationally and has many high quality
cosmetic products for the
face,
body,
hair,
makeup and also a collection for
suncare, fragrances and men products
men. These products combine the highest technology standards with the company tradition.
