The history of
NIVEA beauty products was born in Hamburg over a century ago, in 1911, from the hand of three visionaries: Oscar Troplowitz, pharmacist; Isaac Lifschütz, chemist and Paul Gerson Unna, dermatologist. The second of them developed the
so-called Eucerit, an emulsion that made possible for water and oil to become a pioneering cosmetic: the cream. For its color, it arose the combination of the name of this world famous and iconic brand which comes from the Latin: nix (snow) and nivis (from the snow).
The cream of the blue tin -which wasn't always of that color- has been, and is, a symbol that has passed from generation to generation. In 1922, it was launched a shaving soap and a balm. The advertising campaigns of Nivea began in 1924 with a photo of three boys that offered the desired image of a skin full of vitality and freshness. Already in 1925, the girls appeared on their campaigns.
The headquarters of Nivea cosmetics production continues to be developed in Hamburg by the Beiersdorf laboratories, a giant that also has the property of other popular brands. This giant of cosmetics has researched and developed since then hundreds of innovative patents created specifically for the care and attention of our skin, as well as for our comfort: Nivea facial, Nivea Men, Nivea for baby care, deodorants, toiletry line, body care…
In short, after creating the first cream in the world, they continue leading the market, giving us new innovative products more than a century later.
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