The chemist Eugène Schueller founded L'Oréal brand in France in 1907. The first products created were hair dyes. A few years later perfumes
and cosmetics were launched. Thanks to his success, he began to settle in countries around the world, being more than 150. His product lines include a wide range of perfumery, cosmetics and makeup that all the group brands offer: Lancome, Biotherm, Cacharel, Helena Rubinstein and many more.
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