The hairdresser Lelièvre invented a curling iron in the 60's in the back of a small hairdressing of the parisian district of Montmartre. Such was the success of this curling iron between the assiduous clients to this hairdressing that Lelièvre
was associated with Felblum and they both created the brand BaByliss, which, in no time, became the
benchmark of professional curling irons
in the beauty salons. They counted with a wide range of curling irons and hairdryers with an integrated brush, which was a revolution at that time. Nowadays BaByliss counts with multiple products for hair care for both women and men.
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